The growth of internet access and mobile connectivity in Kenya has enabled online sports betting to thrive as a popular pastime. However, with so many online sportsbooks in Kenya, it can get overwhelming choosing safe, secure and legal options as a beginner.
In this guide, I will review some of the most reputable online betting platforms available to players in Kenya based on factors like licensing, security, odds quality and available sports betting markets.
Table of Contents
Betika
One of the most trusted homegrown Kenyan sports betting brands, Betika has rapidly gained market share. Betika holds licenses from the Betting Control and Licensing Board and the Gambling Commission.
They offer an excellent football betting experience with competitive odds on leagues like the English Premier League, La Liga and Champions League. Betika has good coverage of basketball, tennis and rugby too. The site is easy to navigate with convenient M-Pesa deposits and fast payouts. Their welcome bonus matches 100% of first deposit up to Ksh5,000.
SportPesa
International operator SportPesa is hugely popular in Kenya, known for sponsorship of local sports. SportPesa is licensed in Kenya and trusted for secure, fair play. Football takes center stage with daily jackpots and pool betting. They cover basketball, motorsports, rugby and other sports too.
The website and apps offer stable performance and live streaming of certain matches. SportPesa also has hundreds of casino games and competitive poker tournaments. It’s a one-stop betting site.
Betway
Globally reputed bookmaker Betway offers seamless sports betting tailored for Kenya covering football, basketball, athletics and more. Their licenses from the UK Gambling Commission and other jurisdictions assure strict oversight and compliance.
Betway has very competitive odds with an average 97%+ payout ratio on soccer. The site is neatly organized with intuitive navigation. Betway’s trustworthiness and €30 Free Bet welcome bonus make them worth joining.
22Bet
One of the fastest-growing online sportsbooks in Kenya, 22Bet already has over 100,000 members locally. They are licensed in Russia and follow KGC regulations. 22Bet covers all major international football leagues and competitions in-depth. They offer very good odds across less mainstream matches too.
The site’s slick interface allows easy bet placement. Localized banking options like M-Pesa facilitate rapid deposits and payouts. 22Bet’s 100% welcome bonus up to Ksh5,000 for Kenyans gives your bankroll an early boost.
BetLion
BetLion is a popular local Kenyan sportsbook under the Odibets parent firm and approved by the Betting Control and Licensing Board. Very competitive football odds for leagues like the English Premier League across all markets make BetLion a preferred platform locally.
Beyond European soccer, BetLion also offers betting on Kenyan football with county leagues covered. The Ksh20 free bet daily offer for regular users also provides good value.